Product Development and Pricing

The product offered and how it is priced are the two areas over which companies have the greatest direct control

That’s not to say it’s easy.  In fact, product development, line management and pricing are some of the most challenging activities organizations face today.  And, knowing what not to offer is just as important as knowing what to offer.  In other words, more is not always better.   

Customized Solutions

Whether your goal is to introduce a new product, assess the competitive strength of your offerings or determine which features to offer and at what price, we will work closely with you to identify which of several research and analysis techniques are best suited to help you achieve your goals. 

  • Which features are most important? 
  • Which ones add costs but do not increase preference for your product?
  • Which set of features should be included in your product?
  • How should the product be priced?
  • What will happen if you raise your current price?
  • How much value does your brand create?

Our goal is to help our clients succeed.  Please let us know how we can assist you.